Leadership Principles

Customer Obsession (Customers, Suppliers, Peers, Employees)
Leaders start with the customer and work backwards.

Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results.

Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify.

Are Right, A Lot
Leaders are right a lot. They have strong judgement and good instincts. 

Learn and Be Curious
Leaders are never done learning and always seek to improve themselves.

Hire and Develop the Best
Leaders raise the performance bar with every hire and promotion.

Insist on the Highest Standards
Leaders have relentlessly high standards.

Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results.

Bias for Action
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention.

Earn Trust
Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing.

Dive Deep
Leaders operate at all levels, stay connected to the details, audit frequently, and are sceptical when metrics and anecdote differ. No task is beneath them.

Have Backbone; Disagree and Commit
Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting.

Deliver Results
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never compromise.

Let’s brainstorm “Leadership Principles” in your organization.